Economic Foundations of Pricing

Pricing products or services is a challenging decision for many business owners. What is a good starting point for sound pricing decisions? This course provides an economic framework that lays the foundation for good pricing decisions. This course delves into the impact of cost, competition, and customer side factors on pricing. The course also goes into the company objectives that shape pricing goals. This course also covers the repercussions of the most recent and globally transformative event (i.e., COVID19) on Pricing.

Created by: Indian Institute of Management Bangalore

Level: Advanced

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